YouTube Statistics and Future Instructional Design (2nd Post)
YouTube Statistics and Future Instructional Design (2nd Post)
YouTube was
launched in 2005, founded by Chad Hurley, Steve Chen, and Jawed Karim. These individuals started off running this
company from a small office above a restaurant in California. This platform has transformed from this
quaint environment to now a global empire.
It is now the biggest online video platform in the world. With the age of smartphones, it only
continues to grow with its ability to harness the mobile app environment. According to (Aslam, S.) 2020, an estimated 2
billion people actively use this platform.
In addition, more than 500 hours of video were uploaded every
minute.
With these kinds
of statistics, we have only skimmed the surface for how widely popular this is
amongst our society. The question is
what drove it to this kind of success? There
are numerous reasons for the success of YouTube. I recently read an article that captured some
of the most popular reasons people view YouTube. According to (Rahebi, A.) 2019, YouTube is a
video platform for the people by the people.
People of all walks of life can
share vast and unique content. The
options of content are limitless and if you are looking for a topic, YouTube
probably has a video for it. The sky is
the limit for what the platform can do for the people. Second, you have the
ability as a user to watch it when you want.
This is an important factor when you consider the options of content
that are available. Need to study at 3am
in the morning? There is a video you can
probably watch when you need to pass that pesky exam tomorrow morning. If you have computer access, a smartphone, or
tablet it is possible to watch when you want!
It is literally just one click away.
Another reason that it is successful could be that it is
personable. There are relationships that
are built within this platform with the ability to hit the “like” button to
follow future videos. The person who
posts the video gains an audience and a following. It allows the user to follow their favorite
YouTuber. I mean you must admit most of
us have our favorite YouTube channels that we can interact with the
YouTuber. Lastly there is always
something new to see on this video platform.
There are approximately 3 billion videos on YouTube. I think we can agree…that is an insane amount
of content! With so much content being
uploaded hourly it will always be a way to provide the viewer with everything
from educational content to entertainment.
So how do us
instructional designers leverage YouTube and its opportunities for future
design? How can we as instructional
designers take a platform like YouTube, to design future instruction? With the current pandemic, the higher
educational institutions are being forced to change. We now must find a way to leave the
traditional brick and mortar classroom synchronous learning environment. A blended environment that encompasses
synchronous and asynchronous styles is the key.
How can YouTube help us bridge the human performance gap to find
relevant solutions to make life better for society? I would love to hear your thoughts…
Tune in for my thoughts on the questions I asked in my next
blog.
References
Aslam, S. (2020, February
10). YouTube by the Numbers: Stats, Demographics & Fun Facts. Retrieved
September 8, 2020, from https://www.omnicoreagency.com/youtube-statistics/
Rahebi, A. (2019, October
16). Why YouTube Is So Successful. Retrieved September 08, 2020, from
https://www.theodysseyonline.com/youtube-successful
Kevin,
ReplyDeleteI must admit I find myself going to you tube a lot because you tube offers a wide array of services from instructional videos on how to assemble things, to giving you cooking tips on how to prepare a certain type of food just to name a few. I think you tube has become a staple in our society because of it's various applications, if you can think it someone has already done a video of it in my opinion. Which is great because of all the information you can receive from them. One thing I did not know is that I learned is that some people make you tube their everyday job, for example I have a neighbor who is a you tuber and she told me she gets paid by you tube by the amount of subscribers she has on her channel the more the better she stated. It truly amazed me how you can earn a living just by posting videos to your channel.
Alex,
DeleteThanks for the feedback. As you can see from the statistics, YouTube is now a money-making industry that has many uses. I like you also use YouTube for DIY projects and recipes. You even see YouTube channels like Tasty that have their own line of cookware in places like Walmart and Target. The great thing about it is anyone that has an idea, can make a video about it. The times have changed from walking door to door with a lawnmower asking the neighbors if they need their grass mowed to make money. Again, thanks for the feedback. Have a great day.
-Kevin
Kevin,
ReplyDeleteGreat post. Thank you for introducing youtube history and share your thoughts.
As an educators, I used Youtube often in my Educational Psychology course, when it comes to child development and theories (e.g. behaviorism and social cognitive theory). As you observed, anyone can post videos on Youtube. My children often watch Youtube instead of TV shows. My son watches Youtube to learn how to play Roblox and Minecraft and my daughter watches adult created my little pony. I had chance to watch those videos with them. It looks like they professional created videos with professional equipment and good scenario (especially for my little pony). As Alex pointed out Youtubers or creators make money if they have a good number of subscribers. I guess their business model is commercial advertisements. Before you watch videos, you are forced to watch AD. One day my son said he wants to be a Youtuber, which shows the impact of Youtube in career paths. Youtube's impact is huge.
I am looking forward to reading more blogs.
Dr. Cho,
DeleteThanks for the great feedback! I was also an instructor for the Army and on many occasions used YouTube to engage different learning theories, styles, and just make learning all around fun. It is a powerful platform if used properly. I know children that sit around, and watch “professional” gamers play video games on YouTube and subscribe to their favorite YouTuber. It has almost in some cases taken over the traditional television set. I also agree that there is a lot of money being made and much more in the future. It can get irritating to have to watch ads before the video for most people, but with the content being free that is a small price to pay. YouTube is having a generational change for our future. Again, thanks for the comments. Have a great day! Thanks for visiting and stay tuned for more dialogue on this global platform.
-Kevin
Kevin
ReplyDeleteI agree Youtube has taken over because it offers so many differnet things to watch. Need a tutorial to help your niece complete scatter plots for a math assignment there is a convient video to break it all down, need to follow a step by step instruction on how to put together a quilt its there, or my favorite work out videos. It really does offer something for everybody. I have noticed that in some of my nieces classes Teachers are recording youtube videos of the instruction and provding a link. I do believe that the Coronovirus will create some permanent changes in how our children and adult learners recieve instruction. Thank you for your insights.
Tammy
Tammy,
DeleteI appreciate the feedback and comments. I agree that YouTube is now global, and I think it would be hard pressed to find someone in todays society that does not use this video platform. In my opinion, it is just now part of who we are as a society. I absolutely agree the pandemic will now cause a new norm within our society. If the asynchronous and/or blended environment is what we decide then I am sure that this kind of platform will only become more popular. It will be interesting to see if any competitors arise to give YouTube some competition. Again, thanks for the feedback! Stay tuned for more on this widely utilized platform.
-Kevin
Kevin,
ReplyDeleteYouTube is a platform I believe we must leverage as instructional designers. Even though I am old school, I find myself regularly visiting YouTube to assist me with trying to figure out how to do something. Even though I have a strong read write learning preference, I still find YouTube a valuable tool for my learning. I have caught myself on YouTube several times in just a few short weeks of this course. I like how many of the YouTube tutorials are short and get to the point and there are so many YouTube videos out there that can walk you through anything.
I specifically recall an incident where an officer I worked with was about to take her car to a dealership where they were going to charge her almost 300 dollars to change a tail light on her car. She drove a BMW so the parts and tool required to change the tail light was specially made. She had no idea where the tool was and the BMW dealership strangely did not know either. Long story short she came in and mentioned it in the office. We guys in the office were like that is crazy lets see if they have anything on the internet about how to change a tail light in a BMW whatever model she had. Sure enough immediately a YouTube video of a 17 year old kid doing a demonstrative speech for his class I presume is teaching everyone how to change the bulb....the "special tool" she was told she needed to order from overseas was actually stored in a small compartment in the trunk and it walked her through step by step. Ended up costing 20 dollars instead. Point is if even old timers like me rely on YouTube, the younger generation that is coming up strongly rely on videos and have grown up watching videos as they learn and grow. Instructional designers must keep this in mind as the develop and make recommendations for training. Great post. I look forward to learning more.
Anthony
Anthony,
DeleteThanks for the great feedback! I am an old school guy myself and visit YouTube more than I would like to admit. I indeed learn better with that audio and visual learning style. What a great story about the BMW. The sky is the limit for what opportunities can be provided by just watching a video. I do admit though, sometimes the videos make the task see much simpler! In a way your story basically paid her the cost, and all it required was her time. Just another example of how YouTube is touching our society. Thanks for sharing and I look forward to our dialogue. Stay tuned!
-Kevin
Kevin,
ReplyDeleteI agree that YouTube is an amazing avenue for education. While my kids are always wanting me to watch the screaming goat videos, I prefer to let YouTube teach me how to do, well, pretty much anything I don't know how to do already. I have used it for everything from recipes to welding. While society has long relied on generational wisdom to enhance the intelligence level of future generations, I feel that You Tube is doing it better than any society ever could. An endless stream of how-to videos collected from every corner of the globe. Now, in contrast, there are several videos that I have fallen victim to watching for 20 minutes just to find out that the video had no point, other than Rick Astley telling me the 8 things he's never going to do! I think that a vetted and monitored educational You Tube channel has endless possibilities in the academic world. I look forward to your coming posts. Thanks.
-Donny
Kevin,
ReplyDeleteYouTube has been amazing. I think you tube has become a central hub for video sharing and virtual entertainment. Also, I think you tube has become an indispensable tool for e-learners and makes learning more fun, interactive, and informative. It allows us to expand our comprehension of a certain subject just by being able to research it and see the instructional videos. I also think that it allows us to grasp a better understanding of the content because the content is focused on the specific topic and the authors of the videos recap the information for users to learn and retain the knowledge of that specific subject.
Alex